A lot of people don’t realize this, but Google actually rejects more than half of all first-time of AdSense applications. Many beginners think that creating a website and posting a few articles is enough for adsense approval, but getting approved isn’t that easy.
The good thing is, you can seriously increase your chances of approval if you follow a clear and step-by-step approach. Google only checks a few specific things—like whether your site looks clean and professional, you have the basic legal pages, and if your content is original and genuinely useful for audience.
Most website owners get rejected by google simply because they apply too early or skip important requirements that Google expects every site to have in their website s. That’s why this guide explains everything you should set up before submitting your application for approval.
If you follow the practical steps in this article, you’ll be able to create a website that not only passes Google’s approval process but also it will helps you to earn better in the long run. So let’s get started and build a strong foundation for an AdSense-ready site.
Set Up a Professional Website Foundation
Setting up the right foundation for your AdSense website definitely increases your approval chances. Unlike casual blogging platforms, AdSense-ready sites need to be professional elements that signal credibility to Google's review team.
Buy a Custom Domain Name
The first thing you should do for AdSense approval is get a proper custom domain from trusted sources. Free domains rarely get approved because they make your site look less serious and less trustworthy. But Google wants to see that you're actually committed to building a real website. So Buy the custom domain for your site.
Domain age also plays a role for adsense approval. New domains usually have a higher chance of getting rejected from google.
To improve your chances:
Try waiting at least a month before applying.
Domains that are 3 months old or more tend to get approved more easily than new ones.
Pick a TLD (like .com, .net, .org) that matches your website’s purpose perfectly.
If your site targets a specific country, a country extension (.uk, .fr, .de) can help your site.
If you plan to reach a global audience, a .com is usually the best option.
Make sure the domain name you choose doesn’t violate any trademarks, otherwise it can cause problems later. So be careful and Also consider enabling privacy protection so your personal details aren’t publicly visible in ICANN records.
Choose Fast and Secure Hosting
Your hosting provider has a direct impact on your AdSense approval. If your site loads slowly or goes down often, it affects both user experience and your overall earning potential. In 2025, performance, speed, and uptime are more important than ever for SEO and ad revenue.
Good hosting gives you:
Faster loading speeds, which help ads display better and increase your earnings chances
Strong uptime so your site is always accessible for audiences
Lower bounce rates, meaning people stay longer and view more pages
Install a Clean, Mobile-Friendly Theme
The look and feel of your website plays a big role in getting approved. Google prefers sites that look clean, professional, and easy to navigate. Your menu should be simple and clear so visitors can quickly find what they’re looking for.
Mobile-friendliness is absolutely very essential because most people browse the internet on their phones. If your site looks messy or loads poorly on mobile, then getting AdSense approval becomes almost impossible. To make your site mobile-ready:
Use a theme that’s fully responsive
Check how your pages look on different devices
Make sure the text is readable and ads fit well on smaller screens
A neat, well-structured website with good content and a good user experience sends Google a strong signal that your site is professional and ready for monetization. So Starting with these basics puts you on the right path for easy AdSense approval.
Create the Essential Pages Google Wants to See
Google’s review team checks for a few important pages on your website before approving you for AdSense. These pages show that your site is real, trustworthy, and follows basic legal rules.
About Us and Contact Pages
Every serious website needs a proper About Us page. This page should tell people who you are, what your site is about, and why you’re creating this content. It helps build trust and shows Google that there’s a real person or team behind the website.
Your About page should explain:
What your site’s purpose is
Who you are or who your team members are
Your experience or connection to the niche
What visitors can expect from your content
The Contact page is just as important. Google wants to see that visitors can reach you easily, which signals that your site is legitimate. A good Contact page usually includes:
A working contact form
A professional email address
Social media links (optional)
An idea of how fast people can expect a reply
It’s also helpful to mention how people should contact you and your preferred response hours. This clear communication helps both users and Google.
Privacy Policy and Terms of Service
A Privacy Policy is absolutely required for AdSense approval. This is because Google uses cookies to show personalized ads, and you must inform visitors about how their data is used.
Your Privacy Policy should clearly state:
That third-party vendors (including Google) use cookies to serve ads
That Google uses advertising cookies to show personalized ads
That users can opt out of personalized ads through Google’s Ad Settings
Whether any other third-party ad networks run ads on your site
If your website receives traffic from Europe, you’ll also need to follow GDPR rules. Google now requires publishers to use Consent Mode V2 to stay compliant.
Your Terms of Service page outlines how users should interact with your website. Even though Google doesn’t strictly demand this page, it helps make your site look more professional and protects you from potential legal issues.
Disclaimer and Cookie Consent (If Necessary)
Some sites—especially those giving legal, medical, financial, or technical advice—should include a Disclaimer page. It helps protect you by clarifying that your content is not professional advice.
A cookie consent banner is also important if you:
Have visitors from Europe or the UK
Use tracking or advertising cookies
Collect any type of personal data
A proper cookie consent system should:
Block unnecessary cookies until users agree
Clearly explain what cookies you use and why
Give “Accept” and “Reject” options equally
Allow users to change or withdraw consent anytime
Google now requires a GDPR-compliant cookie consent message for any site receiving EEA or UK traffic.
These pages should be easy for visitors to find usually by placing the links in your website footer. While setting them up may feel like extra work, they’re essential for proving that your site is professional, safe, and ready for AdSense approval.
Publish High-Quality, Original Content
Content quality is one of the biggest factors Google checks during AdSense review. Even if your site is technically perfect, weak or low-value content can still lead to rejection. That’s why you need a solid content plan before applying.
Write 15–20 Unique Blog Posts
Before you submit your application, try to publish 15 to 20 well-written blog posts on your website. This helps show Google that your site actually provides useful information and isn’t just created for ads.
For best results:
Write at least 500 words per article
Aim for 700 words or more (longer posts perform better)
Use at least 4 subheadings to make the content easy to read
Break long paragraphs into short, simple sections
Some website owners have even been approved with around 20 long, detailed posts (over 2,000 words each). The main idea is simple: quality beats quantity. Each post should genuinely help readers.
Avoid AI-Generated or Copied Content
Google is now extremely strict about originality. Sites with copied or low-effort AI content often get rejected instantly. In fact, many people who were rejected got approved only after removing AI-generated text.
AdSense does NOT allow:
Copied content or text taken from other sites
Fully automated AI content with no real human editing
Any type of plagiarism
Google checks content based on E-E-A-T: Experience, Expertise, Authority, and Trust. AI content usually lacks these qualities, which is why Google prefers real human-written articles based on personal knowledge or experience.
Use Proper Formatting and Internal Links
Good formatting makes your content easier to read and easier for Google to index. Make sure your articles include:
Internal links using clear anchor text
Links to other relevant articles on your site
External links to trusted sources when needed
Internal links help Google crawl your website more effectively and understand your site structure. A strong linking strategy also shows that your content is well-organized and covers your topic deeply.
Stick to a Clear Niche
Choosing one niche and sticking to it often leads to better results with AdSense. When you focus on a specific topic:
You can create more detailed, helpful content
You build expertise over time
Google sees you as a reliable source within that niche
Pick a topic you actually know well, and keep your publishing schedule consistent. Readers are more likely to return when you stay focused and deliver real value.
Optimize for User Experience and SEO
Technical optimization plays a huge role in getting AdSense approval and earning well afterward. A site that loads fast, looks clean, and is easy to use not only passes Google’s checks faster but also performs much better in the long run.
Ensure Fast Loading Speed
Your website’s loading speed has a direct impact on both AdSense approval and earnings. Studies show that more than half of users leave a site if it takes over three seconds to load. If people leave early, you lose ad impressions, traffic, and potential revenue.
To speed up your site:
Use Google PageSpeed Insights to find performance issues
Compress images using lossless compression
Enable browser caching to reduce reload times
Minify CSS and JavaScript files where possible
Even after approval, Google keeps an eye on your site’s speed—especially on mobile. If your pages load too slowly compared to other publishers, Google may send warnings or reduce ad performance.
Make Your Site Mobile Responsive
Since more than 60% of internet users browse on mobile devices, having a responsive website is essential. Google even recommends using responsive web design so your pages automatically adjust to any screen size.
A mobile-friendly site doesn’t just improve user experience—it also boosts your ad performance. Responsive ad units automatically adjust to fit different devices, which means more ads can be shown and your earnings may increase.
Use SEO Plugins and Submit a Sitemap
Good on-page SEO helps Google understand your content and increases your approval chances. Make sure your site includes:
Proper meta titles and descriptions
Organized header tags (H1, H2, etc.)
Clean and keyword-friendly URLs
Also, create a sitemap and submit it to Google. This helps Google crawl and index every page of your website so they can properly review your content during the AdSense approval process.
Add Your Site to Google Search Console
Google Search Console is one of the most important tools for new AdSense applicants. It helps you track your website’s indexing, performance, and technical issues.
Once you add your site, you’ll be able to:
Submit sitemaps directly
Fix crawling or indexing errors
Check search performance and user engagement
Monitor Core Web Vitals, which affect SEO and ad revenue
Google also recommends submitting your URLs through Search Console to help more people discover your pages. This is a clear sign that Search Console plays a meaningful role in getting AdSense approval.
Apply for AdSense the Right Way
The last step in your AdSense journey comes after you’ve prepared everything carefully. One of the main reasons websites get rejected is that people rush their applications. Taking your time makes a huge difference.
Wait Until Your Site Is Fully Ready
Timing is key. For many Asian websites, your site should be at least 6 months old before applying, though this can vary depending on your region. Make sure your website has 15–30 high-quality posts with meaningful content. Each article should ideally be 800–1,500 words and provide real value to readers.
Connect AdSense Code to Your Site
Once your application is in process, you’ll need to add the AdSense code to your site properly:
Copy the code exactly as shown on your AdSense dashboard
Paste it between the <head> tags on a page that gets regular traffic
Verify site ownership using one of the three options: the code snippet, ads.txt file, or meta tag
Google only reviews your site if the page with the code matches the one you applied with, so make sure it’s set up correctly.
Avoid Common Mistakes
Some frequent reasons for rejection include:
Thin or low-value content
Duplicate AdSense accounts (not allowed)
Using copyrighted material without permission
Broken links or non-working pages
Placing the ad code on pages with little or no content
Preview Ad Placements Before Going Live
During the activation process, you can see how ads will appear on your website. You can also use Auto Ads, which automatically places ads in the best spots. Google usually takes 1–2 weeks to complete the final review. After approval, you’ll get a confirmation email saying your site is ready to show ads.
Conclusion
Getting AdSense approval takes planning and effort. Start with a professional domain, reliable hosting, and a clean, mobile-friendly theme. Essential pages like About Us, Contact, Privacy Policy, and Terms of Service show Google that your site is trustworthy and professional.
Content quality is critical. Aim for 15–20 original, well-written posts that provide real value. Avoid AI-generated or copied content—Google almost always rejects sites with it.
Technical optimization matters too. Fast loading speeds, mobile responsiveness, and proper SEO help deliver a great user experience, which Google looks for during review.
Patience is key. Don’t rush your application—make sure your site is fully ready, connect the AdSense code properly, and avoid common mistakes.
Following this systematic approach greatly improves your chances of approval. Once you’re approved, you can focus on growing traffic and optimizing ad placements to maximize revenue. Remember: Google rewards quality, originality, and authenticity—build your site with these in mind, and success with AdSense will follow.